Hướng dẫn Thêm và Quản lý Sản phẩm trên TikTok Shop
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Published: 2026-04-09 · Source: crawler_authoritative
Tình huống
Seller TikTok Shop cần nắm vững quy trình thêm mới, quản lý và chỉnh sửa sản phẩm trên Seller Center để vận hành cửa hàng hiệu quả
Insight
TikTok Shop hỗ trợ thêm sản phẩm đơn lẻ hoặc hàng loạt qua Bulk Action (tối đa 1.000 sản phẩm). Yêu cầu hình ảnh: tối đa 9 ảnh, tỷ lệ 1:1, kích thước tối thiểu 600x600px, file tối đa 10MB, video tùy chọn tỷ lệ 1:1/9:16/16:9, dung lượng video tối đa 20MB. Tiêu đề sản phẩm tối thiểu 25 ký tự. Mỗi điểm bán hàng cần dưới 250 ký tự, tối đa 30 banner/ảnh mô tả. Có thể dùng AI gợi ý mô tả bằng ngôn ngữ địa phương. Gợi ý tải ít nhất 3 ảnh không trùng lặp, độ phân giải trên 300x300px. Tính năng Media Center cho phép lưu trữ hình ảnh lên 5GB. Giảm giá mặc định áp dụng 30 ngày, điều chỉnh qua Promotion Page hoặc Edit Product Page. Trọng lượng gói hàng cho phép 1-100kg. Batch edit tối đa 5.000 sản phẩm mỗi lần tải template, chọn tối đa 50.000 sản phẩm (tách thành 10 template). Batch image edit giới hạn 200 sản phẩm. Giới hạn mua hàng (min/max) cần submit request, xử lý trong 7 ngày. Quản lý hạn chế khu vực bán theo mã bưu điện hoặc tiểu bang đến cấp quận/huyện (level 4). SKU phải đặt trên từng dòng riêng biệt. Variation 1 bắt buộc cho sản phẩm có nhiều biến thể, mặc định là màu sắc; Variation 2 (tùy chọn) là kích thước. Các sản phẩm thất bại sẽ hiển thị lý do trong file result để chỉnh sửa và upload lại.
Hành động
Để thêm sản phẩm đơn lẻ: vào Add New Product, điền Basic Information (hình ảnh, tên, danh mục, thuộc tính), Product Details, Sales Information (thiết lập biến thể, giảm giá), Shipping (khối lượng 1-100kg), sau đó Save Draft hoặc Publish. Để thêm hàng loạt: Products > Manage Product > Bulk Action > Bulk Listing, tải template theo danh mục, điền thông tin theo yêu cầu (không thêm/xóa dòng/cột), upload spreadsheet. Nếu thất bại, tải ‘precheck error reasons’ để sửa lỗi. Để chỉnh sửa hàng loạt: Products > Batch Tool > Bulk Edit Products, chọn lọc sản phẩm theo trạng thái/danh mục/tên, tải template phù hợp (Sale info/Basic info/Shipping/Images/All info), sửa và upload lại. Để quản lý ảnh hàng loạt: Batch Edit Images, chọn tối đa 200 sản phẩm, upload hình ảnh/mô tả/video/ảnh biến thể. Thiết lập hạn chế khu vực: Products > Bulk Action > Bulk Manage Sales Restrictions, chọn sản phẩm và khu vực không phục vụ theo mã bưu điện hoặc tiểu bang. Kích hoạt giới hạn mua: submit request form, chờ 7 ngày xử lý. Lấy URL ảnh từ Media Center hoặc Copy image address trong trình duyệt. Theo dõi tồn kho qua Stock Dashboard, kích hoạt stock alert để nhận nhắc nhở.
Điều kiện áp dụng
Hướng dẫn áp dụng cho tất cả seller TikTok Shop Việt Nam. Sản phẩm phải tuân thủ Sản phẩm cấm Products Guidelines và Restricted Products Guidelines. Template batch upload chỉ chọn một danh mục mỗi lần.
Nội dung gốc (Original)
Add and Manage Product04/09/2026Manage ProductsIn this article, you will learn how to add and manage your product seamlessly. Managing your products is a crucial part of your success. Firstly, take a look at the process overview below to see the overall steps on how to manage your product.Manage Products In this section, you can search for products by Seller SKU, category, and price as well as edit, delete, copy, deactivate, change price and stock of products one by one or in batch. You can also easily manage your products that have been classified based on various product statuses.Entry point: Products > Manage ProductsImportant: All products must comply with the following product guidelines.Prohibited Products GuidelinesRestricted Products GuidelinesSeller can easily find those links to the guideline in the ‘Category’ section when adding a new product.Add Single Product Currently, Seller Center supports single product uploads and batch product uploads that can display up to 1,000 products online.Add a single product by using the Add New Product feature:Basic Information Basic information including Product Image, Product Name, Product Category and Attributes.Systems will also give recommendations for your product name and category based on images that you have uploaded.For ImageSellers can utilize Media Center to store their product images and use it anytime during product upload for up to 5GB.Maximum 9 images per product 1:1 Image ratio Minimum image size is 600 x 600 px The maximum image file size is 10MB For Video (optional)Suggested video ratio is 1:1, 9:16, or 16:9 The maximum video file size is 20MB Sellers can now directly edit their image in Seller Center, such as removing the background, changing the background colour, and adjusting image ratio.Product Details To make it easy to read, it is suggested to fill each selling point in separate paragraphs, preferably with auxiliary images. Avoid information redundancy, the total description of a single selling point should be less than 250 characters. Other recommendations:Describe a product with text and bullet points Add up to 30 related banners or images. Add size chart image (if needed) on the product descriptionAI function could help give suggestions of product descriptions (in local languages) based on the keywords inserted by sellers.Sales Information This section allows sellers to set up variations for their product.Sellers can choose the available variant option or write any new variants freely on the variation name. Note: Only the first variation can add images.DiscountSellers can set up a discount when listing a new product by entering the discount percentage (%) on the Sales Information section. The discount will be applied by default for 30 days. Sellers can later adjust the discount through the Promotion Page or Edit Product Page.For products that were listed earlier without discount settings, discounts can only be configured through the Promotion Page, and not via the Add New Product Page.Product Purchase LimitYou can now set minimum and maximum purchase limits per product to better manage your inventory and sales!If you’d like to activate this feature in Seller Center, simply submit your request using the form below, we’ll process it within 7 days.Once activated, you’ll find the new setting on both the Add Product page and the Edit Product page.Submit Request HereShipping This part is for sellers to define their product’s size, which could affect their shipping fee and type of delivery options.The allowed package weight is 1-100 Kilograms.Save Draft or Publish Save as a draft: Save current description but product will not be submitted to the review process. Sellers can continue to edit this product later.Publish: Product will be submitted to the review process and will be active right after get approved.In the left hand side section sellers can also see the preview of how the product will be displayed on the Product Detail Page of Shopping Center, LIVE, or search result page.Add Multiple Products You can add multiple products to TikTok Shop in one go by using the Bulk Action feature under Manage Products section. For guidance, follow the step-by-step process below:Batch Publish Product Go to Products - Manage Product - Bulk Action - Bulk ListingFollow these 3 steps to easily upload your products in bulk:Step 1: Download the Template Download a template by selecting the product category you want upload. To find the related category, you can search by product keyword or select from the Browse. It is recommended to add a product brand and have the brand authorized because it can help sellers gain trust from buyers, and then download the template.Currently, you can only select one category for each template.Step 2: Fill in the Information Important: Do not add or delete any rows or columns in the template.The mandatory field will be highlighted in red boxesProduct level info（mandatory）Product NameProduct DescriptionMain Product ImageShipping info（mandatory）Parcel Weight SKU level info（mandatory）Variation 1Retail Price WarehouseQuantityThere will be dropdown field with validation capabilities on excel template Read this table below for more details on how to fill the template:Step 3: Upload Spreadsheet If Products Fail to Upload If any of your products failed to upload, click “Download precheck error reasons” to see the details.Open the “result” document, and the failure reason(s) will be displayed in the last column. Please follow the instructions to adjust your template and upload it again.Note:Duplicate templates can only be uploaded once;“Failed Entries” only includes the failed products, and the products that have been uploaded successfully do not need to be uploaded again.You can fix the error products from the excel file or directly edit them in Seller Center Online Editor. Sellers can correct a maximum of 5000 SKUs using the online bulk editor.If the product you want to upload has multiple different variants, such as colours, sizes, etc., referring to the following tips and examples can help you fill out the template more effectively.Tips”Utilize Product Media Centre for uploading product pictures on batch tool”Batch tool requires seller to embed url of a product picture that seller wants to upload on their product information, to minimize failure in uploading picture through the batch tools. We suggest our sellers utilize our product media centre feature to upload and retrieve the url provided by our system as this is the most reliable method to obtain product picture urls”Variation 1” is mandatory for multiple variation products.1) “Variation 1” is required. Please enter the names of different variants on a new row, such as “White”, “Black” and “Grey.”2) “Variation 2” is only required if you need two tiers of variations, such as colours and sizes.3) “Variation 1” will be regarded as “Colour”, and “Variation 2” as “Specification” by default.4) Same product’s variation values have to be different.Each SKU should be placed on a separate row.1) If the product comes in 3 different colours, there will be 3 SKUs, with each SKU on a separate row.2) If the product comes in 3 different colours and 2 different sizes, there will be a total of 6 SKUs (3 colours × 2 sizes), with each SKU on a separate row.Product common information should be kept exactly the same.Except for variation information (variation name and variation image), retail price, quantity, and seller SKU, please ensure that the other product information is exactly the same. Otherwise, we cannot consider those items as different variants of the same product.Examples TypeSeller Center screenshotTemplate file for referenceProduct with 3 different coloursTemplate - Product with 3 colors.xlsxProduct with 3 different colours and 2 different sizesTemplate - Product with 3 colors and 2 sizes.xlsx*Cells requiring exact content consistency have been highlighted in red within the template.Batch Edit Product Products - Batch Tool - Bulk Edit Products Select ProductsFilter the products, the filter conditions are:Product status: Active/Inactive/DraftProduct Categories Product Name/Product ID/Seller SKU Select the product to be modifiedMethod 1: Click designated products Method 2: All products that meet the filter conditions can be selected（Maximum 50000 Products）Download TemplateSelect “Template”, the editable content of 5 templates will be different:Sale information: Editable-price/quantity/SKU Basic information: Editable-Product name/Product description/Affliate commission Shipping information:Editable-weight / length, width, height / Warranty Period /Enable COD Images information: Editable-Images links Product properties informationAll information (Recommended): a combination of the 4 templates. The above information can be modified at the same time Click “Generate” templateClick “Download” templateNotes: Editable content and whether they support editing will be displayed when you hover each template Up to 5000 products information can be downloaded in a single template If the seller selects 50000 products and then clicks Generate , it will be split into 10 templates for download. Upload TemplateModify the product information in the downloaded template Upload the template which has been modified View template upload status: “Upload history ”will display Number of completed products Number of failed products: Click “download failed entries” to view the reason for the failure, and modify according to the prompts, then please upload again. Batch Edit Images Products - Batch Tool - Bulk Edit Product Images Select ProductsProduct Status: Active/InactiveProduct Categories Product Name/Product ID/Seller SKU Up to 200 products can be selected Edit PictureClick single or multiple products Upload product materials in bulk: Product images product description Product video Product Variation’s images Click “Publish” Manage Sales Restrictions Area To improve delivery efficiency and avoid areas not covered by sellers, you can set up regions that you are unable to serve due to certain limitations. Buyers located in those areas will not be able to purchase the product.Product > Manage Products > Bulk Action > Bulk Manage Sales RestrictionsClick Add Rule.Select specific products or all products in your shop as needed, then choose restricted regions by Postal Code or State (up to level 4 area, i.e., district).Product Statuses Manage your products that have been classified based on various product statuses which are separated by following tabs:AllShow all products with various statusesSellers can do:Edit ProductDeactivate ProductCopy ProductChange Price & StockDelete ProductLiveShow all products that are visible online and can be purchased by customersSellers can do:Edit ProductDeactivate ProductCopy ProductChange Price & StockDelete ProductDeactivatedProducts that sellers make them offlineSellers can do:Activate ProductEdit ProductDelete ProductSuspendedProducts are being suspended due to some reasons.Failed: Product information does not comply with product guidelines. Sellers can resubmit after making some adjustmentsFrozen: Products that are illegal, harmful, or counterfeit. For this product, sellers cannot resubmit or modifyDraftShow products that the information has been filled with but not submitted yetSellers can do:Edit ProductDelete ProductDeletedShow products that have been deleted by sellers and will not be displayed to customersSellers can return deleted products to the deactivated product list by clicking “Recover”FAQ How to fill in the product title?The product title requires a minimum of 25 characters, while there is no restriction on flash sales. Newly released products have a text alert on the product release page. The products in stock won’t be affected, but you’re required to meet the conditions in the next edit before submission. How to fill in the product attributes?It’s recommended that sellers fill in the product attributes as detailed as possible to present more complete product information to customers. You can fill them on the Edit Product page, or you can use the Batch Tool. Any requirements for uploading product images?We recommend all sellers to upload no fewer than three images of a product. Ensure you do not upload duplicate images, and that the resolution exceeds 300 x 300 pixels. How to manage product stock?Managing product stock is really crucial to keeping your customer’s satisfaction high. You can monitor your stock update in Stock Dashboard on Seller Center and activate stock alert to give you reminder every time the stock is running low. You can learn more on how to do it in detail through our article about Inventory Management.What is “image URL”? An image URL is a web address that specifies the location of an image, and must link directly to the image. It typically ends with or includes a file extension that indicates the image format, such as “.jpg” or “.png”. Here are some examples of an image URL: https://example.com/images/picture.jpghttps://example.com/images.jpeg.abcd1234How can I get the image URL?If images are stored on your computer:The most straightforward way is to use our “Media Center” on Seller Center. After uploading product images, you can copy the image URL directly.For online images:Right-click on the imageSelect “Copy image address/URL/location” in your browserPaste the URL where neededIs the content above helpful?Next Smart Suggestion for Managing ProductsTable of contentsManage ProductsAdd Single ProductBasic InformationProduct DetailsSales InformationShippingSave Draft or PublishAdd Multiple ProductsBatch Publish ProductStep 1: Download the TemplateStep 2: Fill in the InformationStep 3: Upload SpreadsheetIf Products Fail to UploadTipsExamplesBatch Edit ProductBatch Edit ImagesManage Sales Restrictions AreaProduct StatusesFAQ
Liên kết
- Nền tảng: TikTok Shop
- Funnel: Visibility (Hiển thị) · CVR (Tỷ lệ chuyển đổi)
- Nguồn: https://seller-vn.tiktok.com/university/essay?knowledge_id=10008556&role=1&identity=1
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